| dc.contributor.advisor | Abdullah, Matin Saad | |
| dc.contributor.author | Ahmed, Wasifa | |
| dc.date.accessioned | 2014-05-11T06:41:06Z | |
| dc.date.available | 2014-05-11T06:41:06Z | |
| dc.date.copyright | 2014 | |
| dc.date.issued | 2014-04 | |
| dc.identifier.other | ID 10101001 | |
| dc.identifier.uri | http://hdl.handle.net/10361/3218 | |
| dc.description | This thesis report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Computer Science and Engineering, 2014. | en_US |
| dc.description | Cataloged from PDF version of thesis report. | |
| dc.description | Includes bibliographical references (page 34). | |
| dc.description.abstract | Online marketing is becoming a hot topic in every business sector, and gradually playing an important role in any company’s multi-channel marketing strategy. However, in Bangladesh this technology has not applied and there are many questions as how to attract the audiences to a certain website and social networking sites.
This thesis is mainly about exploring online marketing and why do we need it in Bangladesh, the methodology required and the findings.
Keywords: Online Marketing, Social networking sites, design-based methodology, empirical research. | en_US |
| dc.description.statementofresponsibility | Wasifa Ahmed | |
| dc.format.extent | 34 pages | |
| dc.language.iso | en | en_US |
| dc.publisher | BRAC University | en_US |
| dc.rights | BRAC University thesis are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
| dc.subject | Computer science and engineering | en_US |
| dc.title | Implementation of marketing campaign through Social Media in the context of Bangladesh: A case study | en_US |
| dc.type | Thesis | en_US |
| dc.contributor.department | Department of Computer Science and Engineering, BRAC University | |
| dc.description.degree | B. Computer Science and Engineering | |
