Adoption of 3G of Grameenphone on Smartphones

Abstract

Grameenphone is the leading and largest telecommunications service provider in Bangladesh with more than 47.64 million subscribers as of January 2014. It has started its journey in the telecommunication industry in March 26, 1997. Grameenphone pioneered the then breakthrough initiative of mobile to mobile telephony and became the first and only operator to cover 98% of the country’s people with network. In October 2013 the company launched 3G services commercially. The entire Grameenphone network is 3G/EDGE/GPRS enabled, allowing access to high-speed Internet and data services from anywhere within the coverage area. There are currently over 7 million 3G/EDGE/GPRS users in the Grameenphone network. Grameenphone has been successful to build a superior image in comparison to other operators. It has been providing 3G services to the customers according to their desires. To know about the Grameenphone 3G adoption scenario and analysis the adoption situation, I have conducted a survey with the help of a questionnaire. Here I took six measurement variables to analysis the 3G adoption on smartphones and those are video calling or conferencing, Mobile TV, satellite maps, social networking, internet browsing, entertainments. From the survey I have come up with some findings regarding those measurement variables which may give a clear conception of Grameenphone 3G adoption. In the survey it is showing, the customers of Grameenphone are gradually adopting 3G services. Grameenphone has a good scope for video calling and Mobile TV if they could reduce the pricing rate little bit. Satellite maps are still not using by the customers as the technology is not so popular to its customers. Social networking and entertainments are more adopting from Grameenphone 3G services. In this report, I also prepared a SWOT analysis of Grameenphone 3G. This analysis here may give a clear view of Grameenphone 3G strength, weakness, opportunities and threats. As it’s already mentioned that Grameenphone Ltd. is in the leading position in telecommunication industry in our country they are giving their best to hold the position in 3G sector also.