Comparative analysis of Evergreen Products Factory BD Ltd. with its competitors

Abstract

This report on Evergreen Products Factory (BD) Ltd. focuses on application of theories and concepts discussed in business administration and how some of those concepts were applied in the Accounts & Financial Analyst at Evergreen Products Factory (BD) Ltd, a fashionable wigs manufacturing company in Bangladesh. Taking the internship period of the author as a scope to apply business knowledge into practice, this report provides key insights on how a Financial Analyst can be Financial decision making knowledge from the MBA program. The objective of the report is outline how core business principles like marketing concept, customer satisfaction, performance efficiency, strategic management, Financial report and analysis relates to the Financial activities in a major wigs manufacturing company. Number of secondary sources like text books, academic journals, and web resources were adopted in preparation of the report. Primary data came from the author’s day to day practice at the organization as a Financial Analysis. Therefore, some bias on the views expressed in the report cannot be ruled out. Yet, effort was given to minimize the bias and produce an unbiased account of the project. Evergreen Products Factory (BD) Ltd. is only one Fashionable wigs manufacturing company in Bangladesh. The wigs manufacturing industry faces severe competition worldwide within the oligopoly and as a result organizations are highly price & customer sensitive. The often ruthless and competitive HR practice at Fashionable wigs manufacturing organizations require the Accounts & Finance to be able to understand costing & other organizational issues that are not taught in core financial texts. Hence, the management development programs are often introduced within organizations and trainings are facilitated. The author gained valuable insights on how and why organizations must be price & customer driven and how financial planning can play important role in providing Fashionable wigs manufacturing company to satisfy customers and beat the competition. The report provides recommends for both academia and practitioners. It recommends that management training can also take the time constrains in industry into consideration and train students to conduct academic projects like marketing plan within a specific number of hours and thus introduce performance matrices at the early stage of training. Additionally, it recommends that Evergreen Products Factory (BD) Ltd. can gain more customer satisfaction and competitive advantage if the Financial Analysts are made aware of customer needs by having meeting with the marketing teams frequently. Finally, the report concludes that although the scholarly domain focuses on theory development, the Masters in Business Administration program allows professionals to apply business knowledge into practice, as was in the case of the author’s work at Evergreen Products Factory (BD) Ltd.