Airtel 3G: future success factor

Abstract

The telecommunication industry is one of the prominent industries in Bangladesh. It is contributing a large portion in our economy. This report includes the evolution of telecommunication industry in Bangladesh and how it is developing time to time. Airtel Bangladesh is the newest telecommunication operator in Bangladesh which is going to launch 3G internet service. Airtel 3G and its capability of improving human life is described in this report. 3G internet means 3rd Generation internet which is very new to Bangladesh. Only Teletalk has launched it but it wasn’t a big success as earlier in the time of 2G, Teletalk has failed to grab the attention of consumer. Though Airtel Bangladesh is new to industry but in a very short time its has grabbed the attention of mobile phone users specially young starts and teenagers who intended to stay connected all the time through mobile phone and internet. Internet is a valuable part of VAS (Value Added Service) which is currently known as the heart of every telecommunication operator. Each and every single service without calling is a Value Added Service. Starting from sms to internet, everything is a VAS. To stay in the race of being the leader, it’s necessary to keep the calling rate and other rates low. Offering new and unique services makes the operator exclusive to the eye of user. Currently 3G is the new technology in Bangladesh as telecommunication operators were serving 2G till now. Though already 4G has taken place in other countries. Here in this report, it’s been discussed that Airtel 3G is going to offer some useful VAS which is going to change the experience of using a mobile phone. A survey is being made on this issue and the result is being complied to show that if Airtel can promise better 3G services then it can turn into a success factor for Airtel Bangladesh. Finally some suggestion have been made about the issues those are hampering the success of Airtel Bangladesh.