Performance measurement and assessment of credit system of tractor business of ACI Motors

Abstract

This report describes the products feature of ACI Motors and hire purchase system of Tractor business in ACI Motors of Bangladesh. This report is based on my working experience in ACI Motors. Three months effort on this organization was a worthwhile understanding for me as ACI is one of the leading reputed business organizations in Bangladesh. The study has assisted to know about the performance of the product of ACI Motors. At the same time to know about the credit policy that is very important for increasing sales. We also got to know conditions and terms of hire purchase for purchasing Tractor. The report has been divided mainly into two divisions then in some chapters, in order to put specific emphasis on different aspects. The first part is performance measurement and then credit system of Tractor Business of ACI Motors. In the performance measurement, I have interpreted the sales volume and sales value among the ACI Motors products like which product sales more and which one is more profitable for the company. We get the present scenario of each market by seeing the market position and share of these products from where. The report mentions about the facilities and benefits ACI Motors Limited provides to their customer. ACI have to come out with new ideas to grape customer of other brand user. They have to do give more additional value to the product, need to develop pricing strategy, improve communication with the customer for increasing sells. Over I have discussed the credit system of Tractor in ACI. It should be more available and increase the time for installment to the customer that will attract them more compare to others. Credit sale sometimes makes discrimination in the country business. So, it needs proper planning, strategy and full organizing capability. Collection of credit is described in details in this chapter. I have discussed activities of the collection team.However, there are certain information has been deliberately skipped in this report, as they had been qualified by the ACI as confidential information. The report also consist recommendations and conclusion according to my point of view, which I think would improve the environment of the organization if implemented.