The competitive scenario of building technology & ideas ltd. (bti) and the path to reach the number one position in real estate sector

Abstract

bti is the pioneer real estate company among all real estate companies. It starts its journey since 1984. Its main products are flats and commercial space. But is has its sister concerns also. It has two categories of products. One is Premium collection which is segmented for upper class people. Another is classic collection segmented for upper middle class and middle class people. There is also an option for investors. Those who want to invest they can take the GO (Group Ownership) service. Since 1984 bti is relentlessly in top position for their all amenities and features. The most important thing is the commitment with their customers and landowners. They always try to keep the promise once they grant. They have every separate department for different division of work to support the whole organization. Their construction department is very effective and every employee are experienced and trained. Their Customer Service Department is 24 hours available for their every customer for any kind of service. Sales department is also very strong. Marketing and Brand department is like the heart of bti. They are responsible for the publicity of bti towards the mass media. They arrange all the events like Art Competition, Treasure Hunt quiz contest, Corporate Central meeting, Grand Apartment Fair etc. They have come with a very innovative service for their customers from Customer Club and Corporate Marketing. With the products beyond imagination and the ground-breaking services bti is always one step ahead and be one of the most unique among the real estate company.