Analyze the present distribution mapping system and efficiency of Airtel Bangladesh Limited

Abstract

Airtel Bangladesh Ltd. is a GSM-based cellular operator in Bangladesh. Bharti airtel started its telecom services business by launching mobile services in Delhi of India in 1995. From then it has become one of the top telecom companies in the World and it is also in the list of top five wireless operators in the World. In January 2010, Bharti Airtel Limited, Asia’s leading integrated telecom services provider, acquired 70% stake in Warid Telecom, Bangladesh. Since then the journey of airtel in Bangladesh has started. But officially the Activities with the brand “airtel” started on 20th, December, 2011 in Bangladesh Airtel are the sixth mobile phone carrier to enter the Bangladesh market, and originally launched Commercial operations under the brand name "Warid Telecom" on May 10, 2007. The telecommunication industry is one of the fastest growing industries in Bangladesh. It has reached a remarkable 76.43 million subscribers by now. This has brought immense contribution to GDP of the country. Not only did it help the country in its economic growth, but also helped to improve the standard of living of the whole society by providing the mobile phone services. Now this market has become very saturated for which current telecommunication firms, other than non-price competition, is trying to develop new techniques to capture more market share. In the process, one of the strategies developed is developing a system of providing best services and offers to increase market share through strong distribution channel. These research papers thus focus completely on evaluating the distribution channel and recommend an efficient idea to be improved. As a student of BBA program, I got the opportunity to complete my internship program in such a multinational telecom company. The internship program is the partial requirement of my BBA program and the duration of the internship session was 3 months. I worked in the central sales operation of Airtel Bangladesh where all the planning of increasing performance of distribution channel is taken care of. The report has been prepared in align with my job responsibilities and experiences at Airtel.