Customer perception about the trade service of HSBC

Abstract

As part of my academic requirement and completion of my BBA program, I needed to complete a three months period of Internship program. I chose to do my Internship at HSBC. At HSBC I was assigned to various tasks and projects from the beginning to ending. It was a huge experience for me and I took the opportunity to learn about as much as possible while I was working on those projects. HSBC is a leading international bank. Founded in 1865 and commenced its operation in Bangladesh in December 1996. I had the opportunity to do my internship at HSBC for three months at Chittagong main branch. This report has been presented based on my observation and experience gathered from the company. The organization has many divisions and departments but the focus is given more on trade department. This report fairly describes the Company I did my project in, which is, HSBC, and gives an idea of its products/services, culture, beliefs, CSR activities etc. The report then goes on to explain what foreign exchange and trade is, in an elaborate manner. The report also gives a clear idea, based on my findings and analysis whether the foreign trade customers are satisfied with the current trade service or not. As it is an Internship report of my Internship program at HSBC, the report describes my role during my internship period as well as my responsibility carried out specifically on that period. Based on the findings I have also included a few recommendations that this report holds at the end. Although, it is difficult to come to a conclusion without a proper research or survey, I based my conclusion partially on what I thought from my findings as well as what my interview respondents have shared.