Social media language of Gen Z and perceptions of Millennials
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Date
2024-11Publisher
BRAC UniversityAuthor
Mitul, Rifa TamannaMetadata
Show full item recordAbstract
This study aims to identify the language changes Gen Z (born between 1997-2012) brought
and the interactions of Gen Z on social media. At the same time it focuses on the way
previous generations, Millennials (born between 1981-1996) think about the language change
and their overall impression regarding this new generation. To figure out these matters the
language samples of Gen Z were collected by observing social media accounts of Gen Z or
Generation Z. In addition to that, interviews were conducted to examine the views of
Millennials. This makes the research Qualitative. So, the study reveals the language of Gen Z
consists of lots of short forms, they mostly use slang and informal language, borrow words
from different cultures and sometimes also coin new words based on memes or normalize
using grammatically wrong phrases or spelling in day-to-day communication. The study also
reveals most Millennial participants have an overall positive attitude towards Gen Z.
However, a negative attitude also exists among Millennials. They disagree on certain matters
with Gen Z, but the overall impression is positive. The study also states that female
millennial participants were more welcoming towards these changes compared to male
participants.
Keywords
Gen Z; Social media; Millennials; Digital communication; Social media language; Language perceptionLC Subject Headings
Generation Z--Attitudes.; Generation Y--Attitudes.; Social media--Interpersonal communication.; Generation Y--Communication.; Social media--Language and languages--Perception (Philosophy).Description
This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Arts in English, 2024.Department
Department of English and Humanities, BRAC UniversityType
ThesisCollections
- Thesis, B.A. (English) [645]