| dc.description.abstract | Talon International Bangladesh has a very strong foothold in the apparel industry all around the world. They are the first innovators of zipper in the market. Talon gradually developed their products and made itself a nominated trims supplier for many world-renowned brands like NEXT, Gap, kohl, Target USA, Relph lauren, Justice, American eagle and many others. They have seen tremendous business growth over the years with the growth of RMG industry in the world. Garment is just a piece of fabric. It is trims that enhance the price of the fabric as well as trims make the fabric look exclusive and attracts people with required information and designs, intricate details, and fashion.
The people here at Talon Bangladesh are like a family. Talon believes that keeping a good relationship between employees is the responsibility of the management. The core values of the company are built around integrity, teamwork, respect and most importantly truthfulness.
I have prepared this report as part of my MBA degree completion program. This has given me a lot more information to learn about the organization and the market itself. I have used my daily work as primary data and a few different websites as my secondary data for preparation of the report. While preparing this report I faced some constraints such as time constraints, information constraints, non-disclosure agreements with the organization which is why I am unable to share a few information which could have added to the richness of the report.
Talon’s history dates back in 1893. From then till 2023 they have made a lot of progress in their products and managed to be the nominated supplier for various brands. It has head office in USA. They also have significant business in Bangladesh, India, Vietnam, China, Hongkong and a few other locations.
As Talon is a supplier of all types of trims products it has goods reach to customers. Any types of trims required, Talon can supply it. They have a wide range of Trims selection to choose from. Even though they face high competition in the business market, Talon is doing its best to fight of competitors and keep the market. They are doing this by maintaining a good relationship with customers, getting nominations from brands, and achieving certifications.
Talon is also working on sustainability of the products and environments so that the raw materials they use do not harm the user or environment. They are only one of the few companies with FSC and Okeo- Tex certificate.
Here I have tried to show the business situation of trims in Bangladesh with the help of PESTLE analysis as well as Porters five forces model. The competition in the industry is fierce. But due to the set-up cost being very high it is not very easy for new entrance to enter the market easily. But it is also a matter of fact that the customers hold a lot of power as there are more customers than suppliers of Trims. Collection of Raw materials is another major problem for trims suppliers in Bangladesh.
The political environment in Bangladesh is relatively stable and good for business which is why the RMG sector business is growing more rapidly. As now a days the government is environmental concern, they have taken initiative to make sure the environment is not very much harmed with pollution. The social and economic environment in Bangladesh is stable for business but the companies must maintain all the rules and regulations given by the government. The Law in Bangladesh is quite strong when it comes to maintaining law and order.
Currently all the marketing activities online are done in the USA. Besides this Talon Bangladesh increases sales by keeping client relationships, attending seminars, networking events, sustainability practices as well as personal selling.
Currently there are 7 department in Talon Bangladesh office which are maintaining the entire business for Bangladesh for Talon. Based on the increasing business activity this number is very small. The company is planning on recruiting new staff.
Being a nominated supplier is a great strength for Talon. Besides that they have strong support structure and excellent product development and sales team. There is a lot of investment in RMG sector which talon is pursuing as an opportunity to be nominated supplier of more new and emerging brands. Even though lots of competition, open nominations, high lead time, complex management structure creates difficulties for talon Bangladesh, if they can keep on fighting with competition and earning market share, nomination, and certification they can certainly keep their best foot in the market. | en_US |
