A study of gaining loyal customer with The City Bank Ltd.’s digital banking along with City Touch and the impact on economy

Abstract

Digital Banking gives the client satisfaction. The banks are begun rehearsing on digital banking for the customers in the modern age. In the examination report “A study of gaining loyal customer with The City Bank Ltd.’s digital banking along with City Touch and the impact on economy” focuses on customers’ perception toward digital banking and they are becoming loyal as well as its impact on economy. By expanding years, the proportion of clients is developing at the same time. Numerous specialists and analysts are consistently bantering the security arrangement for digital banking. New innovations made digital banking to make sure about individuals are giving their interest in it. To verify information, bunch of quaternaries were created and being asked to 50 diverse banks’ customers to think about the discernment. Here by each question speak to various idea of clients. By using IBM SPSS, customers are actually liking digital banking and preferring to use it more was got to know. The advantages and services are added for enhancing the report. Additionally, outlines and charts will give the visual comprehension to the reader. More or less, digital banking isn't just known in the created nation, in the underdeveloped nation like Bangladesh additionally pushing ahead with the expanding number of clients of digital banking and improving the growth of the economy. This entry level position gives the stage to be dependable and to be more expert in work area. Also, a student did not have the foggiest idea how to manage customers, however by doing internship it expands the correspondence aptitude. Research is important and keeps them loyal to the bank in the mindsets of bank customers and clients of digital banking services. From this exploration of the view of digital banking customers, banks will know their position of upgrades, and they will understand how banks can expand their brand value and service nature of digital banking. In the last decade, banking has changed enormously. Bank credit managers turn out to be intricate in view of the rapidly evolving needs of the economy with regard to the changing market situation in today's increasingly severe environment in which banks function. The banking area is seen as one of the monetary establishment's vital territories. The hierarchical problems with the positive and negative views and open doors are attempted to be investigated as the critical course of the bank. At that point, we primarily focused on the available CBL investigation. Digital banking, such as City touch, has a major effect on Bangladesh's economy. With the support of a survey, it is clear that consumers are increasingly able to use digital banking. Digital banking is time-consuming and cost-effective, generating more purchases from consumers. People prefer digital banking to conventional banking. People are using City touch for changing PIN, transacting money, paying bills, mobile tops etc. The usage of digital banking is growing and it is helping the growth of the economy. Digital banking is making customers loyal. Customers want to continue using digital banking service as it is smoother than physical banking. The bank’s officers and customer service are helping customers if they face any problem while using City touch. Customer hear about City touch through other loyal customers and when the service please them, they recommend it to others as well. If they encounter any issue when using City touch, the bank's officers and customer service support customers. Customers learn about City touch from other loyal clients, and they also recommend it to others when the service pleases them.