Show simple item record

dc.contributor.advisorHasan, Najmul
dc.contributor.authorDembo, Sardauna Abdul-sobur
dc.date.accessioned2024-11-27T03:35:21Z
dc.date.available2024-11-27T03:35:21Z
dc.date.copyright©2024
dc.date.issued2024-08
dc.identifier.otherID 20204075
dc.identifier.urihttp://hdl.handle.net/10361/24822
dc.descriptionThis thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.en_US
dc.descriptionCataloged from PDF version of thesis.
dc.descriptionIncludes bibliographical references (pages 40-46).
dc.description.abstractThe modern world is gradually moving towards a global civilisation that is automated and propelled by technology. Artificial intelligence (AI) is a highly advanced technology that has been acknowledged as a major innovation. The incorporation of this technology into the banking sector has enhanced operational procedures in relation to customer satisfaction, virtual assistance, and risk reduction. This machine is employed to streamline activities and improve how decisions are made in this sector. This study investigates the potential benefits and challenges of implementing artificial intelligence in the banking sector. The methodology ensures a comprehensive understanding of the implementation of artificial intelligence in banking by showcasing its effectiveness, precision, and efficiency, as well as the opportunities it presents. The study data were collected from secondary sources, such as recent publications that demonstrate applications of artificial intelligence from five different banks, as well as the examination of industry reports. The main findings of this study demonstrate the substantial improvement of administrative operations through AI-driven technology, which effectively automates activities that include inputting data and handling information. As a result, the frequency of mistakes caused by people has reduced, leading to a 30% decrease in operational expenditures for all evaluated institutions. However, the banking industry admits the challenges it encounters, such as issues with confidentiality and a scarcity of skilled employees. In the financial services industry, the integration of artificial intelligence into the banking sector is perceived as an advantageous chance instead of a harmful danger, with a greater potential for beneficial impact.en_US
dc.description.statementofresponsibilitySardauna Abdul-sobur Dembo
dc.format.extent46 pages
dc.language.isoenen_US
dc.publisherBrac Universityen_US
dc.rightsBrac University theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectAIen_US
dc.subjectBanking sectoren_US
dc.subjectCustomer experienceen_US
dc.subjectFinancial institutionen_US
dc.subjectChat Botsen_US
dc.subjectTechnology implementationen_US
dc.subject.lcshFinancial institutions--Effect of technological innovations on.
dc.subject.lcshBanks and banking--Technological innovations.
dc.subject.lcshArtificial intelligence--Financial applications.
dc.subject.lcshBanks and banking--Automation.
dc.titleIntegration of AI in the banking sectoren_US
dc.typeThesisen_US
dc.contributor.departmentBrac Business School, Brac University
dc.description.degreeB. Business Administration


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record