The Value Chain Analysis of Tri-Star Toothbrush and Co.

Abstract

I have been assigned by my supervisor of internship program to prepare an intern report on value chain analysis of Tri-Star Toothbrush and Co. As I have done my internship at Tri-Star Toothbrush and Co. which is a manufacturing company, I tried to figure out whether there are any problems in value chain process of this organization and try to provide some recommendation based on my experience. Tri-star tooth brush and co. started their journey in year 1992. At first they started to produce tooth brush now they are also producing ball point pen. They are producing tooth brush under five brand names. These are “Mr. clean”, “Shupti”, “Sparkle”, “Aqua” and “Doremon”. In Bangladesh there are four tooth brush company. These are Anwar Brush Company, Matador Brush Company, Alpha Toothbrush, And Tri-Star themselves. All these companies are producing their tooth brush by importing raw materials from foreign countries. Tooth brush production starts with putting PP powder (Polypropylene powder) into Injection Modeling machine. Different colors are added to the PP powder. Then PP powders are pressurized in 40 degree Celsius and get the shape of the toothbrush. After getting the shape of brush, it kept into water. Then it is sent to the particle machine. Rubber is used for labeling the brush. Particle machine labels the brush by putting rubber on it. After labeling the brush by putting rubber on it, it sends the brushes to the Taffting machine. The job of Taffting machine is to adjoin brushels (filament) on the head of tooth brush. They use the silver ware to weave the brushels at the head of the brush which help to attach the brushels strongly with the brush. At this stage if they want to color the brushels they give command in the machine which is controlled by a programming system. For each design they have particular software to command the machine. After putting the filament in the brush, the brush is sent to the finishing department. Finishing machine checks the shape of the brushels whether it is put evenly or not. Finishing machine also checks the shape of the brush. If there is any damage in the brush than it directly sends the brushes to the recycle department. Recycle department cut the brush in to small pieces like the raw materials. Then these materials again use for making the brush. If there is no damage found in the brush than it sends the brushes to the packaging department. Value Chain Analysis of Tri-Star Toothbrush and Co. For the packaging purpose, plastic is used. To give the plastic a brush shape, it is put into the PVC (polyvinyl chloride) forming machine. Plastics are pressurized in 24 degree Celsius to get the shape of the brush. Then brushes are put in the brush shape plastic and the machine put a company and brand named printed paper on it. Then it pressurized in the blister packaging machine and packaging part is done. After the packaging is done, the product is stored in the warehouse which is in Chock-bazaar, Dhaka. Than company’s marketing manager send it to the distributor with the help of area manager. They do have 18 area managers, 136 distributors and 110 sales representatives all over the country. The demand for the product is high in Dhaka and Chittagong divisions. They motivate distributors by giving commissions which is equal to 10 percent of the sales. Area managers also get incentives if they can fulfill the target sales. Moreover if area manager fails to meet the target sales, than in that area they do more promotional activity like they give gift card to the distributors and shopkeepers to buy products more. Area manager is responsible if distributor fails to meet the targeted sales. Area manager reports to the marketing manager and marketing manager reports to the managing directors.