Customers’ satisfaction level of BanglaTech Energy Limited

Abstract

Throughout the study, the objective is concentrating on an untapped area in Bangladesh and tried to determine the Customers’ Satisfaction Level of BanglaTech Energy Limited. It was a great opportunity to learn and gather some practical knowledge about the electrical and electronics market in Bangladesh. The types of marketing related activities of BanglaTech and the influencing factors to measure the customers’ level of satisfaction are also the secondary objectives of this study. Then, by pinpointing the potential solutions of the existing challenges are determined with the help a survey based on the respondents. As it is a quantitative study so 10 (ten) factors are already considered to conduct the study. Among the factors, majority of the customers are satisfied with the present quality and design of the products. The majority of consumers are satisfied in terms of the current product diversity helps BanglaTech attract the existing as well as potential clients. Considering the friendliness of the sales staff it is tough to handle both corporate and individual or local shops during business hours. However, it can be observed that majority of customers are dissatisfied in terms of procedure of resolving complaints and responding to inquiries to the customers. Regarding the company's after-sales service and refund policy, the majority of consumers are dissatisfied. BanglaTech's targeted customers are satisfied with the fairness of invoice preparation because the graph depicts a comparable scenario. Considering all the attributes of the product’s features, the majority of consumers would recommend BanglaTech products to others. As few of respondents have a different opinion about several factors so by building a strong brand image, introducing a dedicated after-sales service team as well as a structured refund policy can be recommended. Moreover, by hiring more qualified employees, a proper inventory management and a well-defined organogram can be implemented to overcome the existing dissatisfying factors of the customer. Finally, it is difficult for a marketer to please all of their clients rather than focus on the requirements of the majority of their customers.