A Study on the Marketing services and HR activities provided by GP IT

Abstract

In the beginning of the report there are description about GP IT like how they started and which industry they are doing their business. As GP IT is the highest growing IT Company in Bangladesh at this moment so it is necessary to discuss about their marketing services to know the customers opinion about them and along with that their HR activities so that the total scenario about the organization can be understood. Objectives are made in a way so that the information regarding marketing and HR activities can be known. Most of the time the primary data was used and secondary data was used to know about the facts which are already been known or published. Interviewing people from certain departments was another task which was done in order to know more information about their marketing activities, services offered, way of doing marketing and from HR department it was the recruitment activities they do, selection process, their performance appraisal system and at last the trainings they provide. The scope was doing this study was to find out the future prospect of GP IT whether they are really doing well or not or what would be their future planning in competition to the other competitors in market and what they would modify in their services to do more profit which is the ultimate goal. But there were some limitations which create barrier for the study as all the information cannot be gathered and there were confidential information which GP IT couldn’t provide. In the second chapter it was discussed that how the IT industry is in Bangladesh and why GP IT started their journey. Then it was discussed what are their company strategic goals are for each department. Then their mission, vision and values are being stated in a way so that what they are all about can be understood. After that their organizational chart is mentioned to find out whether their hierarchy is long or short. Then it was described what their performance standard to do work is and with that who are their competitors and how they do their CSR activities. Soon then it was given what were the job responsibilities of the internship position I have completed there for 3 months. Then in chapter three there is a vast description of what is marketing and HR as a whole to give some idea about these two topics. Different kinds of marketing and HR activities were discussed in general. There are scholars’ sayings as well to verify the speeches regarding marketing. Then it was described what the marketing activities for developing countries are and what the HR activities for developing countries as well were given elaborately. In chapter four the HR activities of GP IT was described in a way so that every activities done by them can be understood. Recruitment and selection process of GP IT, performance appraisal method, cost of training per person, benefits available for the employees and so forth. In the chapter five there is the total description of the marketing activities offered by GP IT. What they do to sell their products, how they are selling, how they do their promotional activities, how they are ensuring the service quality, customers’ opinion about the services of GP IT and challenges faced in marketing activities and the overcoming process. At last but not the least the analysis and recommendation portion of this report shows the findings of the report, customers’ opinion which is the result of the survey. Recommendations for marketing and HR department are made in way by which they can improve their work activities to achieve the position they want in the market. Conclusion part has been made to give a proper ending to this report.