Customer satisfaction on news of Channel 24
Abstract
Channel 24 is a fast growing Television Channel. Considering the importance of
customer satisfaction, this project was designed to assess the satisfaction level of Channel
24’s subscribers and Customers. It is generally recognized that, although Channel 24 is
the finest Channel in Bangladesh, its customer’s are not fully satisfied with their services.
If Channel 24 does not take care of these dissatisfactions and other company enters the
market with similar offers, it will be difficult for Channel 24 to keep current market
intact. A survey was thus conducted focusing on different customer satisfaction factors of
Channel 24.
Channel 24 has been successful to build a superior image in comparison to the other
operators. In other words, Channel has a clear advantage over the competitors. Channel
24 has some additional features in comparison to its competitors. The News of Channel
24 is playing a vital role to increase the subscribers and customers. Another important
thing is that Channel 24 viewers are mostly satisfied with the rest of the program like
entertainment, sports, drama serial etc. Moreover, customers and subscribers are happy
with the every service and programs of Channel 24
This is an internship report regarding the customer satisfaction on news of Channel 24
Bangladesh. It starts with an introduction about Channel 24 followed by the activities of
Channel 24. It gives briefing about the technique and process of customer satisfaction on
Channel 24. The report also include about the marketing system which is used by channel
24. The reports show an internal architecture of the working of the Channel 24 as a
marketer in Media world. Also it discusses the departments, objectives, policies,
customer services and operational description of Channel 24. It also includes some
necessary statistics. In the end there is a briefing about internship project that was
assigned during required internship to me.