Applying SERVQUAL model to measure online customer satisfaction in online healthcare services

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Date
2023-10
Publisher
Brac University
Author
Jisan, Irwan Shariar
Metadata
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URI
http://hdl.handle.net/10361/24195
Abstract
The report consists of three chapters. The first chapter is an overview of the internship experience in the organization. The second chapter is about the organization in which the internship was performed. Finally, the third chapter is the topic selected for the report, which is "Applying SERVQUAL model to measure online customer satisfaction in online healthcare services". Firstly, in the first chapter, I talked about the experiences and knowledge I gained from the internship and what the organization gained from me. Later in the second chapter, I discuss the organization’s practices as well as its situation. Lastly, in the third chapter, I have discussed the current situation of online healthcare service in Bangladesh and how it is becoming a necessity for people. Furthermore, I talked about how Zaynax Health Ltd. can broaden their service its assurance and supervision procedures.
Keywords
SERVQUAL; Online healthcare; Customer satisfaction; Remote healthcare
 
LC Subject Headings
Consumer satisfaction.; Medical care.; Telemedicine.
 
Description
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
 
Cataloged from the PDF version of the internship report.
 
Includes bibliographical references (pages 44-48).
Department
Brac Business School, Brac University
Type
Internship report
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