Improving trade sales performance of Asian Paints Bangladesh Limited – old Dhaka area

Abstract

This report is titled “Improving Trade Sales Performance of Asian Paints Bangladesh Ltd. – Old Dhaka” and is for finding the sales improvement strategy of one of the biggest paint companies in Bangladesh. This report has covered almost all the processes of Asian Paints Bangladesh Ltd for marketing strategies and sales of its products. It also includes the background of the Company. Know the Company's plan; it also consists of the company’s product categories. In my report, I have tried to find the strategies for improvement of the trade sales of APBL. I have used both primary and secondary sources of data. The data has been collected through some structural questionnaires. The limitations to getting the correct information were time barriers, Intension to not disclose the information, rules, regulations, etc. The Company's vision is to remain the benchmark in the Paint industry. It is an innovative and technology-driven company consistently delivering world-class products ensuring the best consumer satisfaction through continuous value-added services provided by a highly professional and committed team. Production of paints and coatings is the core business of Asian Paints. Asian Paints produce various colors, including decorative architectural paints, industrial coatings, marine paints, and powder coatings. Asian Paints Bangladesh Ltd operates its business in a competitive environment with local and multinational organizations. It's indicated that Asian Paints Bangladesh Ltd is in the leading position among all other competitors in the paints industry. The primary participant in the paint industry is; Berger Paints, Nerolac Paint, Jotun Paint, Nippon Paints, Elite Paints, Romana Paints, Roxy Paints, Polac Paints, Al- Karim Paints, etc. Among these companies, only Asian Paints are multinational, and the others are local producers. As an intern, I worked as a trade sales intern at Asian Paints BD Ltd. I enjoyed the job during my internship program. I had to conduct a market survey, field visit, and deal with the dealers of Asian Paints Bangladesh Ltd.