The role of talent acquisition in shaping organizational culture: an inside look at bkash Limited

Abstract

Bangladesh's bKash Limited is a prominent figure in the perpetually changing mobile financial services landscape. This comprehensive report examines the operational complexities, competitive standing, fiscal performance, and central role of talent acquisition within bKash through the lens of an internship. Examining the organizational anatomy of bKash reveals a well-defined hierarchical structure with specialized divisions and departments, each of which is meticulously designed to serve the company's extensive customer base. The report examines the company's financial health and performance in great detail, highlighting its significant contribution to Bangladesh's economy. These insights are strengthened by an awareness of the organization's prudent accounting practices. As with any dynamic industry, competition exists in the Mobile Financial Services market in Bangladesh. Rocket, Nagad, Upay, and Trust Axiata Pay are competing for a significant market share. While bKash enjoys a leadership position, a thorough SWOT analysis presented in the report illuminates potential avenues for innovation and diversification to ensure market dominance in the future. The Human Resources Department of bKash Limited is the focal point of this report's undertaking. The relationship between bKash Limited's talent acquisition and its organizational culture as a whole is intricate. The report reveals that the company's induction procedure not only introduces new employees to the organization, but also reinforces its culture, guaranteeing a symbiotic relationship between the company's ethos and its workforce. Deeper analysis reveals how crucial the right talent acquisition strategies are for enhancing team dynamics, increasing productivity, assuring employee retention, and boosting engagement. In conclusion, the time spent interning at bKash Limited not only provided a comprehensive comprehension of the MFS landscape in Bangladesh, but also highlighted bKash's instrumental role in shaping it. For a company to maintain its leadership position, it is imperative that its talent acquisition strategies align with its organizational objectives, as demonstrated by a number of factors, most notably the lessons learned by the Human Resources Department.