Relationship of loyalty programs with customers’ purchase quantity and frequency

Abstract

This paper summarizes my internship experience at Pathao LTD's marketing department and is intended to provide a summary of the firm and my research topic, " Relationship of Loyalty Programs with Customers’ Purchase Quantity and Frequency" The report also evaluates and explores the organization's many verticals, within which it conducts business and activities. Additionally, the study evaluates the financial state of a comparable organization using a variety of financial ratios. Porter's Five Forces Model and SWOT Analysis were used to conduct an in-depth analysis of the industry's competitiveness and the company's strengths and weaknesses. Additionally, the research discusses thoroughly how a loyalty program can influence customers’ purchase quantity and frequency at Pathao LTD. Specifically, this study project aims to demonstrate how businesses may use customer loyalty programs to enhance purchase quantities and frequencies in today's competitive business environment, as well as how they can be used to make decisions that result in optimized operations. The research also includes recommendations on how to improve loyalty programs and their use.