Understanding sales performance through market research: analysis at SMC Enterprise Limited

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Date
2024-04
Publisher
Brac University
Author
Hossain, Md. Uzair
Metadata
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URI
http://hdl.handle.net/10361/24065
Abstract
The paper, “Understanding Sales Performance through Market Research: Analysis at SMC Enterprise Limited.” explains the company's general market situation as well as strategies for getting over some obstacles. In the report's first chapter, I'll outline my responsibilities and other essential details about the internship. In the reports second chapter, I'll talk about the company where I completed my internship. In the project section, I will conclude by outlining SMC Enterprise Limited's entire internal market research procedure. In addition, I will discuss here how research contributes to a company's overall performance.
Keywords
Sales performance; Market research; SMC; Supply chain management
 
LC Subject Headings
Bussiness logistics.; Sales & marketing management.; Marketing research.
 
Description
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.
 
Cataloged from the PDF version of the internship report.
 
Includes bibliographical references (page 35).
Department
Brac Business School, Brac University.
Type
Internship report.
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