Decoding success metrics: a deep dive into the integration of technology and key performance indicators for sales optimization at Square Toiletries Limited
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Date
2024-01Publisher
Brac UniversityAuthor
Anonna, Khadizatul KubraMetadata
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We all know that Square isn't a name, but it represents quality. 50 years of hard effort
have allowed Square to become one of Bangladesh's top manufacturers and most respected
conglomerates. Square Toiletries Limited started its journey with just one item and an unique
approach, and step by step increased its actions.
I feel lucky to be part of this group and also was able to see its many examples. I have spent a lot
of time with their sales team and learned about how they sell things, tracking processes for
worker performance in the Sales Department via Key. These important reports are called
performance indicators and the ongoing maintenance activities for distribution channels, which
are part of managing operations. The main parts of any group that wants to reach its sales goal
and keep it going in a competitive market.
In the first part of the report, they explain what an Internship is. It starts with work details, issues
faced during internship time and results.
In chapter 2, a summary of the Square Toiletries limited setup is given by using its past and
present state for study.
The last part of the report is all about Chapter 3. Where the influence of a report on Square
Toiletries Ltd achievements and progress towards its sales goals is checked using KPI integrated
with technology addressed in depth. Each factor matters differently for one company compared
to another, and so does the procedure for generating KPI reports. This report is crucial when top
management needs to figure out which worker gets a promotion, how big the pay increase will
be for each person and who is not doing well.
In the end, there is a quick talk about what Sales staff think on making KPI reports and the
integration of technology to see if and how it makes them do better. I attempted to include their
comments about KPI reporting. The report ends with a few recommendations on how to proceed,
might help the company get better at selling things.