| dc.description.abstract | Nestle, with its headquarters in Vevey, Switzerland, is a market leader in the nutrition,
health, and wellness industry. The business, which operates on a global scale, has had
unmatched success thanks to its creative strategy for developing healthy products.
Consequently, the company's slogan is "Good Food, Good Life. Under the name
Nestle BD PLC, Nestle runs a number of well-known brands in Bangladesh, including
Nescafe, Maggi, Kitkat, Lactogen, NAN, Cerelac, Milo, Corn Flakes, Koro Crunch
and Nido.
I had the honour of working as an intern in the department of nutrition, namely for the
companies Lactogen and Nido. It is regarded as one of the company's most sensitive
divisions because it only deals with infant food and seeks to provide the best
nutritional options for newborns.
This paper tries to outline my responsibilities at Nestlé and what, in my opinion,
makes the company so successful. The information was gathered and written in order,
starting with a description of Nestlé and moving on to my function and the projects I
have worked on. The launch of Lactogen 1 100 gm, a new SKU under the Lactogen
brand, is one of the largest projects I've worked on. I have contributed to internal and
external communication efforts to inform stakeholders about the product. Additionally,
I have contributed to NIDO 1+ and NIDO 3+ as well as Lactogen 1, 2, and 3. I've been
developing fresh packaging for well-known businesses. I also helped with the creation
of marketing communication materials for NIDO. It was an exciting and fascinating
assignment to design and create Lactogen Communications.
Nestlé is certain that the new project will be a success in the Bangladeshi market based
on the performance of current Lactogen SKUs. Nestlé believes that if the plans are
successfully carried out, it will make it easier and more sustainable for them to operate
in Bangladesh. | en_US |
