Determining the satisfaction level of clients of Climax Holdings Ltd in BD

Abstract

While discovering myself and exploring my talent during my 3 months long experience as a Marketing intern of Climax Holdings Ltd, I have gained valuable knowledge in market research, property listings, social media management, facing challenges in work, software-based works etc. from October 1 to December 31, 2022 and mainly focused on the activities which are beneficial to increase the level of clients satisfaction in every possible way. The objective of this report is to identify the elements that influence clients' decisions to purchase from Climax Holdings Ltd., measure client satisfaction levels, and investigate the causes of any client dissatisfaction in order to develop techniques for increasing client contentment. The report is compiled using both primary and secondary data. The source of primary data is my personal interview with the marketing manager and Branch manager and also, customers interview with questionnaire Survey. Rest of the data is extracted from secondary sources such as Research report, Articles, Website, Facebook page etc. The report's findings reflect the positive client perception of Climax Holdings Ltd. Customers were satisfied with factors such as client interaction, online offerings, and service quality. However, satisfaction levels differed between these places. There was a moderate association between quick service delivery and decreased service expenses. Furthermore, it provides vital insights that will help the organization establish targeted initiatives to improve client happiness and boost its position in the Bangladeshi real estate industry.