An analysis on the current employee retention strategy of Standard Bank Limited (Uttara branch)

Abstract

I have chosen Standard Bank Limited (SBL) for gaining on-field experience as an intern for a period of three months starting from 20.09.2023 till 20.12.2023, as a part of my internship program of Bachelors of Business Administration (B.B.A.) requirement. I was recruited as an intern for the department of General Banking Services and foreign exchange at the Uttara model town of SBL. I have conducted a study on the overall activities of SBL as well as the employee retention strategy within the organization and presented it on a working report with the title “An internship report on the employee retention strategy of “Standard Bank Limited”. This report consists of information about the project I had been assigned with which happens to be the “Employee retention strategy of standard bank limited. I have also provided an overview of the company; the department I have been assigned to. Standard Bank Limited is a scheduled Bank under private sector established under the ambit of bank Company Act, 1991 and incorporated as a Public Limited Company under Companies Act, 1994. The Bank started commercial banking operations effective from June 06, 1999. Although there are some problems of marketing that comes to my mind at the time of my internship there. But there is a niche marketing program that is followed by the management of bank. As a Human Resource management student I have given my efforts to find out of their HR strategy because only a successful HR strategy can improve the overall condition and bring customer satisfaction. The Bank had been widely acclaimed by the business community, from small entrepreneur to large traders and industrial conglomerates, including the top-rated corporate borrowers for forward-looking business outlook and innovative financing solutions. Thus, within this very short period of time it has been able to create an image for itself and has earned significant reputation in the country’s banking sector as setting a new standard in banking. The various programs undertaken by the Bank to enrich the quality of human resource are mainly aimed at increasing professional. knowledge and skill levels of employees through training and development, in order form a well-equipped work force for providing superlative services to the customers.