Analysis of marketing strategies, campaigns and projects of IDLC Finance Limited

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Date
2023-05
Publisher
Brac University
Author
Abedin, Saiyara Arsheen
Metadata
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URI
http://hdl.handle.net/10361/23430
Abstract
This report begins with information on the internship, such as the duties and tasks assigned to it, as well as the obstacles encountered. Secondly, it includes business information about IDLC Finance Limited, such as its many functions and departments and industry analyses. Finally, it includes an analysis of the organization’s marketing strategies, projects and campaigns of the company.
Keywords
Marketing; Artificial intelligence; Advertising; Campaigns; Social media
 
LC Subject Headings
Financial institutions--Bangladesh.
 
Description
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
 
Cataloged from the PDF version of the internship report.
 
Includes bibliographical references (pages 68).
Department
Brac Business School, Brac University
Type
Internship report
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