| dc.contributor.advisor | Shuvo, Shihab Kabir | |
| dc.contributor.author | Sami, Md. Asif Iqbal | |
| dc.date.accessioned | 2024-06-13T04:30:39Z | |
| dc.date.available | 2024-06-13T04:30:39Z | |
| dc.date.copyright | 2023 | |
| dc.date.issued | 2023-01 | |
| dc.identifier.other | ID 18104207 | |
| dc.identifier.uri | http://hdl.handle.net/10361/23410 | |
| dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. | en_US |
| dc.description | Cataloged from the PDF version of the internship report. | |
| dc.description | Includes bibliographical references (pages 48-49). | |
| dc.description.abstract | This report aims to provide a comprehensive analysis of the digital transformation efforts of
Mercantile Bank Limited (MBL) and their impact on the bank's performance and customers.
The results indicate that MBL has made remarkable strides in its digital transformation
journey by implementing various digital offerings, such as i-banking, MBL Rainbow, and
online banking. These initiatives have resulted in increased customer satisfaction, improved
operational efficiency, and reduced costs. However, the report highlights the challenges faced
by MBL, including the need for more significant investments in IT infrastructure and
addressing privacy concerns. The report concludes that MBL has made progress in its digital
transformation journey, but there is still significant room for improvement. To remain
competitive, MBL must continue to invest in technology and enhance its digital capabilities.
Furthermore, the report provides recommendations for MBL and other banks planning to
embark on a digital transformation journey. | en_US |
| dc.description.statementofresponsibility | Md. Asif Iqbal Sami | |
| dc.format.extent | 49 pages | |
| dc.language.iso | en | en_US |
| dc.publisher | Brac University | en_US |
| dc.rights | Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
| dc.subject | Digital transformation | en_US |
| dc.subject | Customer satisfaction | en_US |
| dc.subject | Operational efficiency | en_US |
| dc.subject | Cost reduction | en_US |
| dc.subject | IT infrastructure | en_US |
| dc.subject | Privacy concerns | en_US |
| dc.subject.lcsh | Banks and banking--Technological innovations. | |
| dc.subject.lcsh | Banks and banking--Bangladesh. | |
| dc.title | An assessment of the digital transformation of Mercantile Bank Limited | en_US |
| dc.type | Internship report | en_US |
| dc.contributor.department | Brac Business School, Brac University | |
| dc.description.degree | B. Business Administration | |
