Impact of organization culture, workplace flexibility and compensation on Generation Y employees’ retention at BRAC

Abstract

The report has been prepared using the knowledge I acquired during a three-month internship I was able to complete at BRAC's main headquarters. As an intern at BRAC, I have gained a lot of experience and knowledge about the real- life work culture and the day-to-day operations of the company. The first part of the report begins with a brief summary of my entire affiliation period with BRAC. I have started off by providing details about my internship followed by highlighting the job task and responsibilities. Moreover, by drawing from my experience, this section will aid in understanding the potential advantages and challenges that future interns may encounter. In the second part, a short overview of BRAC has been provided. Moreover, the organization's initial image has been conveyed through its mission, vision, objectives, and accomplishments. The organization's operational system has also been examined. Additionally, the leadership style and normal marketing procedures of the company have been addressed. Furthermore, the SWOT Analysis and Porter's Five Forces have been discussed in relation to the perspective of the institution, strategy, and positioning. Finally, I have picked a research topic related to the field I have majored in which is Human Resource management and have tried to research about the retention of the employees of a particular generation. The primary research focus is on examining the influence of the mentioned factors affecting employee retention among Generation Y, and it includes data presentations as well as a description of the perspectives of the participants. Similarly, the finding has produced a lot of beneficial advice that has been carefully discussed. Additionally, a lack of study papers was discovered while collecting source and research data, indicating that this paper will be quite helpful for those looking to learn more about this complex topic. Therefore, I could finally complete my research and come up with references for future researchers with some recommendations provided.