Supply chain management: Benetton

Thumbnail
View/Open
Date
2020-06
Publisher
Brac University
Author
Biswas, Mousumi
Metadata
Show full item record
URI
http://hdl.handle.net/10361/23382
Abstract
Overall supply chain working procedure of United colors of Benetton has been shown in this report. Since establishment in 1965, Benetton expands its business with continuous development and have a network of about 4700 stores in 70 different countries. Here Benetton used around 54% accessories and clothing supplier from Asia region. Benetton has made throughout the past over 30 or to have a strong supply chain management system. After too many research they implemented dual supply chain system which is strong enough to response customer demand and other activities. They have design their supply chain in such a way which are capable of ensuring a high quality product with a minimum time schedule.
Keywords
Benetton Group; Clothing industry; Fashion brand; Supply chain management
 
LC Subject Headings
Industrial procurement--Management; Delivery of goods--Management; Business logistics
 
Description
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2020.
 
Cataloged from the PDF version of the internship report.
 
Includes bibliographical references (page 28).
Department
Brac Business School, Brac University
Type
Internship report
Collections