How non-brand shops and customers are getting benefitted through MFS (mobile financial service) like Bkash

Abstract

bKash Limited is a BRAC Banking affiliate. It was initially formed as a joint venture between BRAC Bank Limited, Bangladesh and Money in Motion LLC, USA, in 2010. Mainly it is a private limited company that is specially founded to provide mobile financial services in Bangladesh. Its goal is to provide consumer-friendly, reliable, convenient and effective financial service. More than 70 people for every 100 of the country's population live in rural areas where it is difficult to access the formal financial services. Yet these are not the people in need of such services. And this is why the main emphasis of bKash is on serving the deep rural people. Through offering attractive and exceptional goods and services, bKash promises its users to make life simpler and more enjoyable each day. bKash is proud to serve its customers more than three crore through a collection of two lac agents. Consumers can now submit money, pay bills, shop and buy airtime via bKash, anywhere. bKash offers its users a few central and experiential benefits. bKash ensures that its users are easy, safe, convenient and affordable across the country. This study contains a brief finding on customer loyalty about bKash Limited's products and services. The report also sums up bKash's past and organizational context. In addition, a survey report, study and its results were included in order to reach a conclusion and make some suggestions regarding bKash Limited's customer satisfaction. I also included every aspect of the tasks and obligations I had to perform during my three months of internship. There is a short overview of information about my department as well as the structure of it. In fact, I have listed the additional duties and obligations that I needed to perform during the timeline.