Clay jewelry making and social Media marketing for clay jewelry businesses: strategies for success in Banolata Refractory Limited

Abstract

The purpose of this work was to present the clay jewelry sector and its social media marketing analysis of Banolata Refractory Ltd. Banolata Refractory Limited is a one-stop solution company for the auto bricks industry operating in Bangladesh. Banolata is providing a complete solution for the bricks industry (machine-made and ceramic bricks), considering the most cost-effective and optimum productivity solution. And now they are taking a step to manufacture clay jewelry by using the clay of bricks. As an intern with a business background and an entrepreneur of handmade jewelry, I got the opportunity to work with this organization and tried to invest in expert research. I have completed three parts of my report. In these chapters, I cover organizational details as well as the company's social media marketing strategies. I also conducted primary and secondary research and surveys. I have done my best to give a clear idea of what strategy they want to use to enrich the clay jewelry sector and which social media marketing strategies are best for Banolata Refractory Ltd. I also included a history and analysis of the organization in the report. Anyone can easily understand the history of Banolata Refractory Ltd along with its purpose, vision, mission, commitment, and other details after reading my report. I talked about how to deal with internal and external issues that affect the clay jewelry sector of Banolata Refractory Ltd. In addition to analyzing Porter's force model and SWOT data (Strengths, Weaknesses, Opportunities, and Threats), I also researched. I also talked about my experience working at Banolata Refractory Ltd and how it helped me expand my network and gain more skills and real-world experience. In addition, I looked at their marketing requirements and the potential impact of marketing tactics on the buying process of a new sector. I also look at how Banolata Refractory Ltd can improve sales and marketing to improve profitability. My findings, suggestions, and conclusions are summarized in the last part of the report.