Investigating the marketing and sales strategies of Concord Entertainment Co. Ltd

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Date
2023-10
Publisher
Brac University
Author
Adnan, Kazi Md. Nafis
Metadata
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URI
http://hdl.handle.net/10361/23191
Abstract
CEnCL under the Concord Group has established several facilities as amusement parks and resorts. All of their parks are considered as the most advanced parks in Bangladesh. And these parks are very famous among the mass people of this country. This report focuses on the marketing steps they are following to stay in the top of the market. A thorough analysis has been done to study whether their policies go with the political, economic, sociocultural, technological and legal or not. A SWOT analysis has also been done to study CEnCL.
Keywords
Marketing; Salse strategies; Concord Entertainment Co. Ltd
 
LC Subject Headings
Sales management.; Marketing--Management.
 
Description
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2023.
 
Cataloged from the PDF version of the internship report.
 
Includes bibliographical references (page 18).
Department
Brac Business School, Brac University
Type
Internship report
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