Factors in adopting product and service - case of D Smart Uniform Solution

Abstract

This report is prepared as per the requirement of the internship phases of the BBA program of BRAC University. The study is based on the name “Factors in adopting new product and service - case of D Smart Uniform Solution” the title suggests. The report consists of information on the marketing activity, operation, and sales activity of the D smart Uniform Solution. This report studies the organization’s true potential in the upcoming times. Firstly, the significant features are the noticeable aspects of the organization which have been described in detail during the company overview part ( the process of providing the service, USP, Valuable clients, sales and marketing, and (SWOT) analysis. Secondly, this report provides an in-depth analysis of the factors that are impacting the adoption of new products and services. These factors influence the adoption of the new product and service among consumers. Thirdly, the technology adoption model has been analyzed to find relevance with the factors impacting the adoption. After a tentative model has been made to support the analysis that is the Product and service acceptance model (in reference to D Smart Uniform Solution). During my research, an honest and authentic depiction of the factors that are impacting the D Smart Uniform Solution product and service adoption has been given.