Sustainability of Avatro Group as a startup in the challenging market structure of Bangladesh

Abstract

The internship report is made on Avatro Group Ltd, where the topic is to find out whether Avatro has the capability to sustain in the challenging startup culture of Bangladesh. Though Avatro is not the market leader in its’ diversified arenas, it has the spirit and possibilities to succeed and compete in this competitive market. Avatro has been working since 2018 in different criteria. It was challenging at the very initial stage but this challenge helped them to grow stronger and taught them to learn how to overcome the obstacle. Time to time, it took challenge to expand more and consequently overcame everything and settled down. It aims to be the market leader one day in every sectors they wanted to explore. Starting from marketing agency, it started contributing in Agro based business, IT solution firm, Restaurant business, a good pet growing business as well. The positive sign is, the working structure which felt innovative in my concern. Firstly, they focused on developing more products which after completion made a demand of good marketing that helped it to form Avatro Marketing Agency through which it started marketing of its own products and then started connecting other small to big companies to participate in the e-commerce module and started marketing of them from restaurant, gym, saloon to big established business of different sectors. Exciting factor about this marketing agency is, marketing is being done in both offline and online ways. It is to mention that for the offline marketing it came across to make a product as well what is actually a discount card named ‘Dream Card’ where the partnered brands’ logos were printed and the carriers of that particular card will get certain amount of discounts from those businesses. In the purpose of marketing agency, it has so many competitors like Magnito Digital Ltd, Digital Vast, Axiata Marketing group, positive hub etc. who are noteworthy to be mentioned. But in terms of Agro based business, pet culture development there are very few as grooming business developer in our country. This sector made avatro group special and helped to dream big in this competitive market. In this era of science and technology, it developed it’s IT and software firm where people learn about the IT stuffs like training institute as well which make them feel to compete in the upcoming/ trending competitive e-commerce market. This report finds out the success factors of global brands and made a comparison with Avatro’s position. Through comparison, the gap between Avatro and other brands have been discovered and also mentioned about the challenges that Avatro is facing. The report also discusses about the organizational functions, structure and its operations. Lastly, the report also consists of few recommendations that Avatro may follow in order to improve its profitability and continue to hold its position in the future and become sustainable in the market.