Trade Marketing activities of Transcom Beverages Limited

Abstract

The internship report is offered as an example because it is one of the criteria for all BRAC Business School interns. This internship report explains in detail how Bangladesh's largest franchise functions in terms of sales and marketing. As a marketing student, I feel I had an excellent chance to complete my internship and learn a great deal from such a recognized and successful organization. The study will demonstrate how a multinational consumer products corporation employs various marketing strategies in Bangladesh, as well as what trade incentives are offered to distributors and retailers. This page also includes a brief background of Transcom Beverages Limited, PepsiCo Inc., and how Pepsi cola became such a popular drink and into the hearts of millions of people. Transcom Beverages Limited has brought PepsiCo's master franchise to Bangladesh. TBL had a fantastic year in 2009, collecting numerous important prizes. In Bangladesh, PepsiCo's exclusive bottling partner, TBL has received a plethora of significant national and international honors for its one-of-a-kind and extraordinary business. TBL prioritizes trade marketing efforts, continually updating and analyzing marketing offers and incentives to take over shelf space. This study provides an overview of these trade marketing strategies as well as how they help to increase trade marketing sales. TBL places the greatest emphasis in their supply chain on keeping strong relationships with distributors (partners) and retailers, as they carry the items closest to the consumers. I sought to represent trade marketing activities from a different perspective, such as how TBL deals with merchants and how the entire trade marketing promotion process works. How other brands in the beverage business are being dominated by trade offers. My entire experience in trade marketing responsibilities as an Intern. Various types of trade marketing projects on which I have worked are also discussed. In my study, I looked at the promotional activities of numerous beverage companies, particularly Transom Beverages, which is the only PepsiCo franchise in Bangladesh. This report focuses on branding and advertising, as well as how I worked as a marketing intern for a reputable company. It examined the branding and promotion processes, as well as how Transcom Beverages may become a powerful brand. As a result, innovative branding and advertising aid in the strength and popularity of a brand.