Deposit mobilization of Mercantile Bank Limited

Abstract

This study really gets into the details of how Mercantile Bank gets deposits. This report gives a thorough look at the patterns and changes in the surplus and shortfall that can be used to raise deposits. Moreover, this report gives very useful information about how Mercantile Bank gets people to put money in their accounts. It does this by using both first-hand information gathered during a three-month job at the Mohakhali Branch and information from other sources. The report is organized according to four primary goals, each of which has been methodically handled using well defined procedures. Using a plethora of secondary data, such as annual reports and financial records from the previous five years, the first goal is to conduct an analysis of the historical patterns in surplus and deficit for deposit mobilization. This will be done by analyzing the historical trends in surplus and deficit for deposit mobilization. The study draws a thorough image of the bank's products and activities by relying on observations made from the website as well as direct experiences gained while working as an intern within the bank. This allows the usage of deposit mobilization by Mercantile Bank to be shown accurately. In addition, it analyzes the difficulties encountered during the process of deposit mobilization by using questionnaires to shed light on client experiences and contacts with bank workers. In its final section, the report investigates potential methods for optimizing the process of deposit mobilization by making use of surveys to learn about the perspectives and anticipations of customers. The results showed some important things about Mercantile Bank's efforts to get people to put money. Notably, the surplus for bank mobilization has been going up steadily for the past five years, though it has changed with the seasons. The report stresses how important it is to strategically allocate assets and handle cash flow in order to keep a reliable surplus. Mercantile Bank has been able to get and keep customers thanks to its wide range of deposit products and effective marketing efforts. Comparable interest rates to competitors have made the bank's situation even stronger. But customers' sensitivity to interest rates is still a big problem. The report stresses how important it is to build trust, address security concerns, and keep informed and helpful customer service staff in branches. These results give Mercantile Bank a solid plan for improving its methods for getting deposits, which will help it grow and be successful in this important area of banking.