Impact of digital sales marketing and traditional sales marketing on the purchase decision process in the software industry

Abstract

The knowledge I gained during my four-month internship at Sigma Solutions is the basis for this report. Sigma Solution is a software company that makes software solutions for the organization. The report's readers will have a clear understanding of Sigma's solution. This report is, divided into 3 chapters, in these chapters, I discussed the organization information, as well as the marketing ways how this which way is better for our company, we find out that after doing primary research. The goals for creating this report are listed in the section that follows. I also discussed the various learning horizons and associated restrictions. I've also provided a history and overview of the company sigma solutions. Readers can understand clearly by reading this section, you can get a sense of Sigma Solution’s background and its goal & vision. Here, using both primary and secondary sources, data were acquired. Going on, I have investigated the different elements both internal and external elements that might affect the operation of the Sigma solution. I conducted a SWOT evaluation. Then I talked about my experiences at Sigma Solutions and how they helped me build my skills. The type of marketing they require and how marketing strategies can affect the purchasing process are other considerations. Knowing the sales market, how sales are practically generated, and what academic ideas I'm going to employ in this context were some of my key objectives while working at Sigma Solution. The final section of the report includes the conclusions, suggestions, and findings. A few concepts have been put out to support my findings. In summary, I found it to be a pleasant experience to work as an intern at Sigma Solutions. I feel incredibly fortunate to be a part of such a lovely group of people who have continuously made this new place's working environment comfortable. Finally, but most importantly, I see this as a turning point in my soon-to-be-starting professional career.