GoZayaan’s change in organizing itinerary of Bangladesh’s travel industry
Abstract
Bangladesh's tourism industry has expanded in recent years. The recent rise of the middle
class has undoubtedly contributed to this. However, thanks to advances in technology, the
travel industry has recently taken a new direction. Because of technological advancements,
many people now have access to the internet. Taking advantage of this, online travel agencies
have begun to emerge in recent years.
Despite the fact that the world's largest OTA has been in operation since 2001, the emergence
of OTAs in Bangladesh is a recent phenomenon. Go Zayaan is one such OTA. They began
their journey in 2017 and have grown to become one of Bangladesh's largest OTA. They
provide a wide range of services, including airline tickets and tour packages. They also
launched a new service travel loan in collaboration with IPDC Finance LTD. They are one of
the few online travel agencies that offer customers the option of booking international hotels
in Bangladeshi currency. GoZayaan has evolved from a startup to a full-fledged organization
in three years. BRAC and the OSIRIS group have both invested in GoZayaan.