A comparative study of sales growth of Shwapno store products through store level data analysis

Abstract

This paper was based on a curriculum for an internship that I am continuing, and was part of the academic requirements for obtaining a Bachelor of Business Administration (BBA) degree from BRAC University of Bangladesh. The primary objective of this report is to provide and explore the impact of data analysis on the decision-making processes selecting the strategies tailored to each specific outlet. we aim to understand how this data-driven approach aids in customizing strategies that are specific to each store's unique circumstances. The main idea of this research is that a data-driven, customized approach can significantly improve the effectiveness and profitability of retail operations In addition to this, the report includes a comprehensive explanation Data analysis method of different stores and their sales every month. The report is divided into three different chapters. The very first chapter gives a detailed explanation of the internship, including its responsibilities, benefits, and outcome, as well as the difficulties and challenges that was faced. The second chapter is all about an overview of ACI Logistics Limited (Shwapno), which includes information about Shawano’s and its impact on the retail industry of Bangladesh, as well as its overview, mission, and vision. This also includes all of the marketing practices, the processes involved in human resources, and the recruitment and selection processes. Following this step, all of the business competitive analyses, such as SWOT are done. The third chapter of the report is of how ACI Logistics Limited (Shwapno) uses data analysis to initiate and make necessary decisions for the stores. This chapter also discusses the reports' objectives, methodologies, and any limitations that were encountered. In conclusion, recommendations and suggestions, are provided not just to the Processes Invasion and Data Science department but also to the entire organization as a whole.