GoZayaan and its journey to normalizing post-pandemic travelling

Thumbnail
View/Open
Date
2023-03
Publisher
Brac University
Author
Sweety, Sahida Akter
Metadata
Show full item record
URI
http://hdl.handle.net/10361/22926
Abstract
The development of online tour operators has changed the traditional travel marketplace. The Asia-Pacific Region has become the most lucrative market for online travel agencies (OTAs), which are gaining popularity due to their use of innovation to appeal to a tech-savvy millennial consumer base. (Market Research Future, 2019). GoZayaan Ltd., a dominant competitor in the Bangladeshi OTA market, launched a similar but more lucrative offering in February 2020. As more and more individuals in the world are able to put aside money for fun activities, tourism is flourishing. People who have more money to spend on themselves or their families are more likely to want to go on vacation. GoZayaan is one of the largest online travel agencies (OTAs) available. In this paper, we will examine the past travel industry's struggles with COVID-19 and its subsequent sluggish but steady recovery so that business as usual may resume.
Keywords
GoZayaan Limited; Post-pandemic tourism; Travel agency; Travel marketplace
 
LC Subject Headings
Sustainable tourism; Tourism--Management; COVID-19 Pandemic, 2020---Economic aspects
 
Description
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
 
Cataloged from PDF version of internship reports.
 
Includes bibliographical references (pages 71-73).
Department
Brac Business School, Brac University
Type
Internship report
Collections