| dc.description.abstract | This study explores at how the cross-selling opportunities at Runner Automobile PLC affect customer lifetime value (CLV). Service quality, cross-selling opportunities, and customer retention strategies are the three primary focus areas of the study. The goal is to comprehend the way these elements affect CLV and offer insightful information to Runner Automobile PLC to help them improve their business plans.
This report has divided into three chapters. The first chapter presented an overview of the internship. It represented a description and assessment of internship experience, and lessons learned. Supervisor’s information (name, department, position), Internship information (period, department, job responsibilities), and internship outcomes (Student’s contribution, benefits, problems, and recommendations).
The second chapter demonstrated an overview of the operations and audits. It mainly consists of an overall assessment of the organization, its utilitarian areas, and strategic scrutiny and audit. Company overview (mission, vision, core values, products, services, and other relevant information), management practices, marketing practices, financial performances and accounting practices, operations management and information analysis, industry and competitive analysis.
For analysis part, a structured questionnaire was given to a sample of customers in order to collect data for the study. The purpose of the survey was to gauge how buyers perceived about the level of customer service, cross-selling opportunities, and customer retention strategies used by Runner Automobile PLC. To determine the connections between these parameters and their effects on CLV, in-depth analysis of the acquired data was conducted.
Based on these findings, Runner Automobile PLC is recommended to prioritize service quality enhancement, develop targeted cross-selling strategies, and invest in robust customer retention initiatives. By doing so, the company can optimize CLV, strengthen customer relationships, and maintain a competitive edge in the automotive industry.
Overall, this research paper provides valuable insights into the determinants of cross-selling opportunities impacting CLV at Runner Automobile PLC. The findings underscore the importance of service quality, cross-selling opportunities, and customer retention strategies in driving CLV. The recommendations outlined in this study serve as a roadmap for Runner Automobile PLC to enhance their business strategies and achieve sustainable growth. | en_US |
