Analyzing the impact of key performance indicators on motivating sales staff, achieving sales targets, employee evaluation, and promotions at Square Toiletries Limited

Abstract

Square Toiletries Limited stands as a highly regarded and esteemed manufacturer and distributor of fast-moving consumer goods (FMCG) in Bangladesh. Aligned with the Square Group conglomerate, it operates as an autonomous entity. Boasting a diverse portfolio of 20 distinct brands, spanning skincare to household cleaning products, Square Toiletries has established an extensive network of distributors throughout Bangladesh. This expansive reach has paralleled the company's remarkable growth in tandem with an increasing customer base. This research endeavors to elucidate the daily responsibilities of an intern within Square Toiletries Limited. Notably, the organization's sales department has recently initiated an internship program aimed at providing aspiring professionals with a glimpse into corporate life and the inner workings of an FMCG company's sales division. The structure of this internship program closely mirrors the experience of regular employees rather than typical internships. Furthermore, this paper aims to furnish a comprehensive overview of Square Toiletries Limited as an entity. It encompasses an exploration of the company's vision, mission, human resource practices, financial performance, marketing strategies, and other pertinent facets. Square Toiletries is distinguished by its flat organizational structure, marked transparency, and unwavering commitment to accountability. Its products, rooted in sound corporate principles and tailored to consumer needs, consistently compete with international brands on the global stage. Additionally, this paper will undertake an in-depth examination of the impact of Key Performance Indicator (KPI) reports on the attainment and advancement of sales objectives within Square Toiletries Ltd. The significance of each KPI criterion varies across organizations, as does the process of generating these reports. This report holds paramount importance when upper management is tasked with decisions regarding promotions, salary adjustments, and performance evaluations for employees. Subsequently, we will engage in a brief discussion pertaining to the perception of sales personnel regarding the creation of KPI reports and whether this practice motivates them to enhance their performance. Attempts have been made to incorporate their feedback on the KPI reporting process. Lastly, the report culminates with a series of recommendations aimed at augmenting the efficiency of Square Toiletries Limited's sales operations.