| dc.contributor.advisor | Adrita, Ummul Wara | |
| dc.contributor.advisor | Enam, Fabiha | |
| dc.contributor.author | Saswatee, Reevu | |
| dc.date.accessioned | 2024-02-07T05:18:47Z | |
| dc.date.available | 2024-02-07T05:18:47Z | |
| dc.date.copyright | 2023 | |
| dc.date.issued | 2023-08 | |
| dc.identifier.other | ID 19104119 | |
| dc.identifier.uri | http://hdl.handle.net/10361/22304 | |
| dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. | en_US |
| dc.description | Cataloged from PDF version of internship report. | |
| dc.description | Includes bibliographical references (pages 59-60). | |
| dc.description.abstract | "The report focuses on conducting a comparative analysis of branding factors that affect the
branding strategies of Square Pharmaceuticals Ltd. in Kenya and the USA. The report was
organized into three chapters. The first chapter included information on the author and the details
of the internship that was completed by the author at Square Pharmaceuticals Ltd. The second
part includes information regarding the company including the company’s profile, history,
departments, practices, and analysis of the organization’s position through SWOT and Porter’s
Five Forces Analysis. The final part includes research conducted on the organization to
understand how various factors affected the branding of Square Pharmaceuticals Ltd. through a
comparative analysis between Kenya and the USA by means of a literature review and a survey.
Lastly, the report suggests some actionable recommendations to the company to improve
branding in Kenya and the USA based on the primary and secondary data analysis." | en_US |
| dc.description.statementofresponsibility | Reevu Saswatee | |
| dc.format.extent | 65 pages | |
| dc.language.iso | en | en_US |
| dc.publisher | Brac University | en_US |
| dc.rights | Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
| dc.subject | Pharmaceutical industry | en_US |
| dc.subject | Branding | en_US |
| dc.subject | SWOT analysis | en_US |
| dc.subject | Direct-To-Patient | en_US |
| dc.subject | Marketing strategy | en_US |
| dc.subject.lcsh | Marketing--Management. | |
| dc.subject.lcsh | Branding--Marketing. | |
| dc.title | A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd. | en_US |
| dc.type | Internship report | en_US |
| dc.contributor.department | Brac Business School, Brac University | |
| dc.description.degree | B. Business Administration | |
