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dc.contributor.advisorAdrita, Ummul Wara
dc.contributor.advisorEnam, Fabiha
dc.contributor.authorSaswatee, Reevu
dc.date.accessioned2024-02-07T05:18:47Z
dc.date.available2024-02-07T05:18:47Z
dc.date.copyright2023
dc.date.issued2023-08
dc.identifier.otherID 19104119
dc.identifier.urihttp://hdl.handle.net/10361/22304
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.en_US
dc.descriptionCataloged from PDF version of internship report.
dc.descriptionIncludes bibliographical references (pages 59-60).
dc.description.abstract"The report focuses on conducting a comparative analysis of branding factors that affect the branding strategies of Square Pharmaceuticals Ltd. in Kenya and the USA. The report was organized into three chapters. The first chapter included information on the author and the details of the internship that was completed by the author at Square Pharmaceuticals Ltd. The second part includes information regarding the company including the company’s profile, history, departments, practices, and analysis of the organization’s position through SWOT and Porter’s Five Forces Analysis. The final part includes research conducted on the organization to understand how various factors affected the branding of Square Pharmaceuticals Ltd. through a comparative analysis between Kenya and the USA by means of a literature review and a survey. Lastly, the report suggests some actionable recommendations to the company to improve branding in Kenya and the USA based on the primary and secondary data analysis."en_US
dc.description.statementofresponsibilityReevu Saswatee
dc.format.extent65 pages
dc.language.isoenen_US
dc.publisherBrac Universityen_US
dc.rightsBrac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectPharmaceutical industryen_US
dc.subjectBrandingen_US
dc.subjectSWOT analysisen_US
dc.subjectDirect-To-Patienten_US
dc.subjectMarketing strategyen_US
dc.subject.lcshMarketing--Management.
dc.subject.lcshBranding--Marketing.
dc.titleA report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.en_US
dc.typeInternship reporten_US
dc.contributor.departmentBrac Business School, Brac University
dc.description.degreeB. Business Administration


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