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dc.contributor.advisorBhuyan, Md Rashed
dc.contributor.authorOsman, Mohammad Newaz
dc.date.accessioned2024-01-11T05:32:15Z
dc.date.available2024-01-11T05:32:15Z
dc.date.copyright2023
dc.date.issued2023-07
dc.identifier.otherID 21282031
dc.identifier.urihttp://hdl.handle.net/10361/22121
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Masters in Procurement and Supply Management, 2023.en_US
dc.descriptionCataloged from PDF version of internship report.
dc.descriptionIncludes bibliographical references (page 14).
dc.description.abstractIn this report, I shared my past experience as the Head of Operations at Spade Digital and designed a study on the Supply Chain Management of the Digital Advertising Industry of Bangladesh. This experience enabled me to put the theories I have learned in the past 2 years of the MPSM Program into practice myself in a professional environment. In addition to implementing the knowledge that I have garnered so far; I discussed the day-to-day operations of a digital agency. Furthermore, I have also included a concise introduction of Spade Digital with a clear overview of the Supply Chain Management culture of Spade Digital, in comparison with the current digital advertising industry of Bangladesh. Moreover, I have also tried to identify the problems that are being caused due to the supply chain disruption in current times, such as the dollar crisis in Bangladesh and the termination of direct services by HTTPOOL Bangladesh, Facebook's authorized distributor in Bangladesh. Finally, I shared my input on how a better Supply Chain Management, for example, with risk mitigation plan, data sharing, increasing dependency on local media etc. can help in diminishing this disruption in the industry.en_US
dc.description.statementofresponsibilityMohammad Newaz Osman
dc.format.extent21 pages
dc.language.isoenen_US
dc.publisherBrac Universityen_US
dc.rightsBrac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectSupply chain managementen_US
dc.subjectDigital advertisingen_US
dc.subjectSpade digitalen_US
dc.subjectBangladeshen_US
dc.subject.lcshBusiness logistics
dc.subject.lcshInternet marketing
dc.titleSupply chain management in the digital advertising industry of Bangladesh: a case study of Spade Digitalen_US
dc.typeInternship reporten_US
dc.contributor.departmentBrac Institute of Governance and Development, Brac University
dc.description.degreeM. Procurement and Supply Management


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