Evaluating the impact of employer branding initiatives on talent acquisition at 10 Minute School

Abstract

This internship report contains in detail research on the employer branding initiatives of 10 Minute School and its impact on the talent acquisition process. In this 21st century, employer branding is one of the key significant aspects of attracting potential talents for any organization. An organization with a standard employer brand is guaranteed to attract the best candidates in the industry for any available jobs. A company with a poor employer brand, on the other hand, is unlikely to attract qualified and talented candidates, no matter how appealing the employee benefits are (Wiley, 2012). Therefore, organizations are being more conscious about developing their employer brands. Starting its journey in 2015, 10 Minute School is currently the largest edtech platform of Bangladesh which employs over 300 people and regularly works with thousands of teachers and collaborators (10 Minute School info deck archive, 2017). However, since the organization is relatively new and a startup, the organization has been facing a few difficulties to hire the right talents. To overcome these obstacles, 10 Minute School has initiated various employer branding initiatives in order to position itself as a prospective employer to ideal candidates. The objective of this study is to offer a descriptive overview of the organization’s Talent Acquisition process, as well as to provide a comparative assessment of a few important indicators like average number of applicants per job, submission to assessment percentage, quality of candidates etc to evaluate if the organization has been successful in hiring good candidates after launching employer branding campaigns. The required data for the research has been collected from primary sources like Recruitment dashboard and secondary sources like interviews with the hiring manager. According to the report's findings, the employer branding initiatives have enhanced the overall quality of talent acquisition at 10 Minute School. After implementing employer branding initiatives, the average number of applicants per job increased, indicating that more prospects are now interested in working with 10 Minute School. So, it can be concluded by saying that 10 Minute School should launch more Employer Branding initiatives in order to improve these KPIs and the overall quality of talent acquisition, as higher quality talents eventually leads to better business results. The better the team members, the better the output for any organization.