Impact of digital marketing on Nagad’s success

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Date
2023-01
Publisher
Brac University
Author
Jerin, Nowshin
Metadata
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URI
http://hdl.handle.net/10361/21989
Abstract
As a requirement for the completion of BBA program, this report is prepared after a 3 months internship at Nagad Ltd. On “Impact of Digital Marketing on Nagad’s success”. The responsibilities assigned to me as intern of Digital Marketing is described here as well as the challenges and learnings received during the internship. An overview of Nagad Ltd. Is described in this report as well as the management , marketing practices, recruitment process ,operations ,different services offered by the company. In order to find out the impact of digital marketing, a survey has been conducted among 70 random people to gather customer’s opinion, perception about the digital marketing practices of Nagad Ltd. Finally, some recommendations are suggested to improve the company’s service.
Keywords
Digital marketing; Nagad Ltd.
 
LC Subject Headings
Branding (Marketing); Internet marketing.
 
Description
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
 
Cataloged from PDF version of internship report.
 
Includes bibliographical references (page 27).
Department
Brac Business School, Brac University
Type
Internship report
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