How Digital marketing works on pandemic
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Date
2021-01Publisher
Brac UniversityAuthor
Bin Fazal, Shah Md. RifatMetadata
Show full item recordAbstract
Analyzen Bangladesh Limited is a well-established one-stop digital agency. Analyzen Bangladesh
Limited started its journey as a software development company but years of working in digital
platforms turn this company into a successful one-stop digital agency. Analyzen Bangladesh
Limited growing on its success and also the first-ever Digital Media Agency in Bangladesh to go
global with the establishment of Analyzen Singapore Pte Ltd and Analyzen Digital Myanmar Ltd.
This study is based on How Analyzen worked on the pandemic and during that time how digital
marketing works. As Analyzen is a global company and all over the world faces the crisis of
COVID-19 and marketing haven’t stopped ever since so there has to be a big role to play by Digital
marketing Agencies like Analyzen.
This study aims to cover up the situation Analyzen faced during this pandemic and what are the
key marketing strategies that help to continue the functions to fulfill a different brand requirement
to reach their potential customers.