| dc.contributor.advisor | Tabassum, Takmilla | |
| dc.contributor.advisor | Zaman, Raisa Tasneem | |
| dc.contributor.author | Bhuiyan, A.K.M. Akibuzzaman | |
| dc.date.accessioned | 2023-09-27T10:09:36Z | |
| dc.date.available | 2023-09-27T10:09:36Z | |
| dc.date.copyright | 2023 | |
| dc.date.issued | 2023-03 | |
| dc.identifier.other | ID 18104005 | |
| dc.identifier.uri | http://hdl.handle.net/10361/21387 | |
| dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. | en_US |
| dc.description | Cataloged from PDF version of internship report. | |
| dc.description | Includes bibliographical references (page 46). | |
| dc.description.abstract | This internship report is based on the three-month internship program I successfully completed. As part of the program, I had the opportunity to work with ACI Motors ltd.
During my internship, from 07.12.2022 to 06.03.2023, I worked with the Marketing department and gained valuable practical knowledge about sales and marketing. My supervisor and boss taught me the inner workings of modern trade at an intermediate level, which I have attempted to convey in this report.
The report demonstrates my hard work in adapting to a foreign work environment and overcoming challenges to understand how marketing and sales operate in the generator industry.
It also serves as a guide for those interested in pursuing a career in sales and marketing and includes information about the impact of ACI Motors’ digital marketing efforts on brand perception in the generator industry.
I learned a lot from working with ACI Motors, which has an excellent reputation in Bangladesh and a well-organized workforce. | en_US |
| dc.description.statementofresponsibility | A.K.M. Akibuzzaman Bhuiyan | |
| dc.format.extent | 58 pages | |
| dc.language.iso | en | en_US |
| dc.publisher | Brac University | en_US |
| dc.rights | Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
| dc.subject | ACI Motors | en_US |
| dc.subject | Sales | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Digital marketing | en_US |
| dc.subject | Brand perception | en_US |
| dc.subject.lcsh | Marketing--Management. | |
| dc.subject.lcsh | Internet marketing. | |
| dc.title | Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry | en_US |
| dc.type | Internship report | en_US |
| dc.contributor.department | Brac Business School, Brac University | |
| dc.description.degree | B. Business Administration | |
