Turnover issues and overcome process: a study on Super Star Group (SSG)
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Date
2023-04Publisher
Brac UniversityAuthor
Tabassum, TasnimMetadata
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Firstly, in this report I have shared my experience as a Super Star Group intern in my report. All
of the information required for the internship is supplied in the first chapter. As an intern, I was
expected to carry out a number of particular tasks that gave me an inside look at the workplace
environment.
Secondly, this report provides a thorough overview of the business along with examples of daily
activities including management, marketing, and operations to show how they affect the business
as a whole. Moreover, the research offers a competitive analysis, including a SWOT analysis of
the company has strong brand recognition, a following of devoted customers, ample financial
resources, and the ability to offer premium goods at a lesser cost than its competitors. and Porter's
five forces. Additionally, based on the competitive analysis, it offers some important
recommendations.
Finally, the third chapter provides one of the main issues preventing employee turnover is
Bangladesh's sociocultural status. SSG Group experiences an annual average staff turnover rate
of roughly 34%, which is extremely high and detrimental to the company. Furthermore, the
majority of businesses offered short-term fixes to the issue. This report offers a number of useful
recommendations for encouraging workplace inclusion since doing so might have a significant
social and economic impact on Bangladesh.