Current scenario of internet services: an analysis on Grameenphone

Abstract

The largest telecommunication service provider of the country, Grameenphone Ltd., currently has a subscriber base of 35 million, is now leading the market with 42% market share and revenue share in Bangladesh. It has started its journey in the telecommunication industry in March 26, 1997. Now Grameenphone has been recognized for building a quality network with the widest coverage across the country while offering innovative products and services and committed after-sales service. In 2011, the company has achieved the remarkable top of the mind brand parameter with a 99% of brand awareness. Grameenphone has been successful to build a superior image in comparison to the other operators. It has been providing a variety of services according to the customer desire. The basic product or services can be categorized three divisions; Voice, VAS, Data services. This report is basically concentrating on data service that is internet services of grameenphone. What are the current packages, for both small screen and for modem with pc/ laptop, whether these services are fulfilling the subscribers or not, how much subscribers are aware about the services, what is there feedback and satisfaction level these are the main focus of this report. Beside this the report is also mentioned a brief history of Grameenphone. Its establishment time, the founder of the company, the strategy of the company, its vision and mission, shareholders, products and services etc all are discussed here very briefly along with analysis part which is Current scenario of internet services - An analysis on Grameenphone. By the analysis part I have come up with some findings regarding internet services which may give a clear view of gp current internet services. For the analysis part a survey was conducted with the help of a questionnaire. As it’s already mentioned that Grameenphome Ltd. is in the leading position in the telecommunication industry in our country they are trying to give their best to hold the position, that’s why they are also working in the internet services sector by introducing different services and packages/ products.